Altamira Ltd. Privacy Policy

1. Introduction

This Privacy Policy describes the privacy practices of Altamira Ltd. ("Altamira," "we," "our," or "us") with respect to information collected through www.altamiraltd.com(the "Site") and through related communications and services.

By using the Site, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for a particular type of data collection or processing, we will seek that consent through the appropriate notice or privacy-choice mechanism.

2. Information We Collect

We may collect information that you provide directly to us as well as certain information automatically generated when you use the Site.

Information You Provide

When you request information, request a consultation or quote, submit a form, call us, email us, or otherwise communicate with us, we may collect:

• Name
• Email address
• Telephone number
• Mailing or service address
• City, state, and ZIP code
• Information about products or services in which you are interested
• Information contained in messages, forms, or other communications you submit
• Information necessary to respond to a service, consultation, or quote request

Information Collected Automatically

When you visit the Site, we and our technology providers may automatically collect information such as:

• Internet Protocol (IP) address
• Browser and device type
• Operating system
• Approximate geographic location derived from IP address
• Pages viewed and links clicked
• Date and time of visits
• Referring website or advertising source
• Advertising and conversion identifiers
• Cookie and similar technology identifiers
• Interactions with forms and other Site features

3. How We Use Information

We may use information we collect for purposes including:

• Responding to requests for information, consultations, quotes, or services
• Providing and supporting our products and services
• Communicating with customers and prospective customers
• Operating, maintaining, securing, and improving the Site
• Understanding how visitors use the Site
• Measuring advertising and marketing effectiveness
• Attributing leads and conversions to advertising campaigns
• Preventing fraud, abuse, and security incidents
• Complying with legal, regulatory, and contractual obligations
• Maintaining business and customer records
• Carrying out other purposes disclosed when information is collected

4. How We Share Information

We do not rent personal information to third parties. We do not sell personal information for money.

We may disclose information to trusted service providers that perform services on our behalf, including providers of website hosting, analytics, advertising measurement, customer relationship management, communications, information technology, security, and other business services.

These providers may include Google and other technology vendors used to operate the Site, analyze Site traffic, measure advertising performance, and process customer communications.

Certain disclosures involving advertising or analytics providers may be considered "sharing," "targeted advertising," or a similar concept under some privacy laws even when no money is exchanged. Where applicable law provides a right to opt out of such activity, eligible individuals may exercise that right as described in the Your Privacy Choices section below.

We may also disclose information when reasonably necessary to comply with law, respond to lawful legal process, protect our rights or property, protect the safety of individuals, investigate fraud or misuse, or as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

5. Google Analytics and Google Ads

We use Google services that may include Google Analytics, Google Ads, Google Tag Manager, and related advertising and measurement technologies. These services help us understand how visitors interact with the Site, evaluate marketing performance, attribute leads and conversions, and improve our advertising.

When Google services are used on a website, information such as the page URL, IP address, device and browser information, cookie identifiers, advertising identifiers, and interaction information may be transmitted to Google according to the applicable configuration and privacy choices.

Google may use information received from websites and apps that use its services to provide and improve its services, measure advertising, protect against fraud and abuse, and, where permitted and enabled, personalize advertising.

You can learn more about how Google uses information from websites that use Google services at: How Google uses information from sites or apps that use its services.

You can review Google's general Privacy Policy at: Google Privacy Policy.

6. Enhanced Conversions and Advertising Measurement

We may use Google Ads Enhanced Conversions and related conversion measurement technologies to improve the accuracy of advertising measurement.

When an eligible visitor completes an applicable conversion action, such as submitting a qualifying form, certain first-party information that the visitor voluntarily provided may be used for conversion measurement. Depending on the implementation, this may include information such as an email address, telephone number, name, or address.

For Google's Enhanced Conversions service, eligible first-party customer information is processed using a secure one-way hashing method such as SHA-256 before it is used by Google for matching and conversion measurement in accordance with Google's applicable policies and terms.

We disclose this information to Google for the purpose of performing advertising measurement services on our behalf. Where consent is required by applicable law, we seek the required consent before using customer information for such purposes.

We do not knowingly use Enhanced Conversions or customer data uploads in a manner that would disclose prohibited sensitive personal information, and we do not use customer-provided health or medical information for personalized advertising.

7. Advertising, Audience Features, and Remarketing

We may use Google Ads and other advertising services to measure campaigns, understand advertising performance, and, where permitted by applicable law and advertising-platform policies, reach audiences who may be interested in our products or services.

Advertising technologies may use cookies, advertising identifiers, or similar technologies to associate Site interactions with advertising activity.

Where permitted, advertising features may include audience measurement, remarketing, Customer Match, or other audience tools. We use such features only when permitted by applicable platform rules and law.

Because Altamira provides accessibility and mobility products and services, we take particular care regarding sensitive personal information. We do not use information indicating a person's specific health condition, medical diagnosis, disability status, or other sensitive health information to create personalized advertising audiences.

We also do not create advertising content that implies that we know sensitive health information about a particular individual.

You can manage advertising personalization for your Google account through: Google My Ad Center.

8. Cookies and Similar Tracking Technologies

The Site may use cookies, pixels, tags, local storage, and similar technologies. Some technologies are necessary for the Site to function, while others support analytics, advertising measurement, and marketing.

Depending on your location and applicable law, you may be presented with privacy or cookie controls that allow you to make choices about non-essential technologies.

Google Consent Mode or similar technology may be used to communicate consent choices to Google services so that Google tags can adjust their behavior based on the applicable consent status.

You may also configure your browser to block or delete cookies. Blocking cookies may affect certain Site functions.

Google provides additional information about its use of cookies at: How Google uses cookies.

Google also provides a browser add-on for users who wish to prevent their data from being used by Google Analytics: Google Analytics Opt-out Browser Add-on.

9. Your Privacy Rights and Choices

Depending on where you live and the law that applies to Altamira, you may have certain rights regarding personal information. These may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a portable copy of certain personal information
• Opt out of certain targeted advertising or qualifying data-sharing activities
• Withdraw consent where processing is based on consent
• Appeal certain privacy-rights decisions where applicable law provides that right

Privacy rights vary by jurisdiction and may be subject to legal exceptions. We may need to verify your identity before completing certain requests.

To submit a privacy request or an advertising-related opt-out request, contact: privacy@altamiraltd.com.

We will not discriminate against an individual for exercising a privacy right provided by applicable law.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business records, comply with legal and contractual obligations, resolve disputes, enforce agreements, and protect legitimate business interests.

Retention periods may vary depending on the type of information, the purpose for which it is used, and applicable legal or operational requirements.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, encrypted communications, secure service providers, and hashing where appropriate for advertising measurement.

No internet transmission, computer system, or electronic storage method can be guaranteed to be completely secure, and we cannot guarantee absolute security.

12. Children's Privacy

The Site is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site.

We do not knowingly upload or use information relating to children under 13 for Google Ads customer-data or audience features.

If you believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

13. Third-Party Websites and Services

The Site may contain links to third-party websites or services. Altamira is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party service you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or business operations.

When we update this Policy, we will revise the "Last Modified" date at the top of this page. Material changes will become effective when the revised Policy is posted unless applicable law requires a different notice or effective date.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, contact Altamira Ltd.: